VISUAL DESIGNER

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image of Hannah Sorensen

I am a visual designer originally from San Carlos, California living and working in ‭San Luis Obispo, California.

My degree is a Bachelor of Science in Graphic Communication from California Polytechnic State University, San Luis Obispo. I am a creative, detail-oriented designer who enjoys creating visually appealing and highly effective page and packaging design. When I am not working, I am with family and friends.

Resume

Skills

  • Adobe InDesign
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe XD
  • HTML & CSS
  • Microsoft Word
  • Microsoft PowerPoint
  • Microsoft Outlook
  • Microsoft Excel

wØrk

Project GROWS Website

UX Design / Front End Development

See website

See process book

Skills

  • HTML/CSS
  • Jquery
  • Azure
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • Flexbox
  • Media Queries
image of Project GROWS homepage

Process

Project GROWS is a non-profit organization in Virginia that provides education about the farming of fresh foods. The cute but dated website of Project GROWS was in need of a more professional look that places emphasis on volunteer opportunities and available program information. My process began with creating a modern identity for Project GROWS. I used a contrast in font style and weight with color to depict growth. I added a stylized leaf to symbolize the beginnings of food awareness through Project GROWS’ efforts in education. Next, I created an interface, which displays visually appealing, easy to navigate information, which maximizes user capability. Each page follows a similar structure and contains a consistent color pallet.

image of Project GROWS process book image of Project GROWS mobile device image of Project GROWS mobile device

Chloe Spencer Website

UX Design / Visual Design / Web Design / Illustrator

See website

Skills

  • HTML/CSS
  • Axure
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • Flexbox
image of Chloe Spencer's homepage

Process

California artist Chloe Spencer needed a portfolio for her photography and clothing brand O‭ff Normal. I faced the challenge of creating a bold, modern and clean design without interfering or competing with Ms. Spencer’s artwork. The final product features a large geometric format showcasing her photography by genre, including an O‭ff Normal page with a link for purchasing merchandise. The website is user-friendly and provides necessary information in an aesthetically pleasing manner.

image of Chloe Spencer's Off Normal Page image of Chloe Spencer's contact page image of Chloe Spencer's logo and business card image of Chloe Spencer's info architecture

Negranti Creamery

Visual Design

Skills

  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
image of Negranti Creamery's label

Process

Negranti Creamery is a sheep’s milk ice cream company in need of a packaging redesign. The owner, Alexis Negranti, needed a design that met the new packaging criteria and held brand consistency. Working in a group, my design contribution of the flavor band along the bottom and coordinating color band will assist customers in identifying their desired flavor. Our packaging concept abided by the new criteria and stayed true to the companies branding while providing a fresh presence.

image of Negranti Creamery's magazine articleimage of Negranti Creamery's package redesign mock upimage of Negranti Creamery's flavor choices

Technical Paper

Visual Design / Layout Design

Skills

  • Adobe InDesign
  • Adobe Photoshop
image of Technical Paper page 1

Process

The Playful Jessica Walsh is a technical paper that challenged me to use typography, imagery and formatting to redesign an already existing article. I used Adobe Photoshop to resize the images for print and Adobe InDesign to format the paper.


image of Technical Paper page 2/3 image of Technical Paper page 4/5

SLO Farmers Market

Visual Design

Skills

  • Adobe InDesign
  • Adobe Photoshop
image of Farmer's Market poster

Process

The San Luis Obispo Farmer’s Market poster was a personal project that advanced my knowledge in Adobe Photoshop and Adobe InDesign. The poster was designed to be displayed on the street to attract customers as well as highlight the important Farmer’s Market information.

image of Farmer's Market poster draft #1image of Farmer's Market poster draft #2image of Farmer's Market poster type study

cØntact

Please feel free to contact me at anytime!

Hannah Sorensen

hmsorens@calpoly.edu
(650) 743 - 6043

image of Hannah Sorensen's buisness card